How to use Facebook to promote your Campaign

1. Create a Closed Group for your Campaign

• Create your group
• Add the friends you want to join
• Post a full update to the blog of your Campaign page and link to the
• Post you’ve written on your Facebook Group Wall
• You can also thank donors and link to your Campaign page on the Group Wall
• Your group members will receive alerts and/or messages when something is posted on the Group Wall

2. Post Status Updates about your Campaign

• This is a good option if you don’t have enough time to create a group or write lengthy updates
• It can be done on a daily basis and won’t annoy anyone
• Make sure to attach the link to your Campaign page with your status update
• You can post just the link without any update
• You can explain what your Campaign is, updates on your progress, links to funny videos, etc.

3. Send messages to your friends about your participants

• Send personalized messages to Facebook friends that you don’t have email addresses for
• Limit how often you send these types of messages
• Keep them short and sweet
• Make them personal and individualized

4. Thank donors with status updates

• Acknowledge donors by thanking them
• Tag them in your status updates (use the @ symbol then their name)
• Include your Campaign URL
• In thanking them, you’ll be letting everyone else know about your Campaign