How to set your goal amount

It's a tricky part of making your Campaign page, so we came up with a little guide that may help you set your goal. And, of course, your Campaign Coordinators are here for any questions you've got!

Suggestion 1:
Be Realistic Yet Ambitious
-In our experience, most people reach their fundraising goal
-When people increase their goal amount (often when they receive more donations than they'd expected), we see an increase in donations and size of donations. It is also possible to decrease your goal amount if you feel it's appropriate.

Suggestion 2:
Take Time Setting Your Donation Button Amounts
-The lowest amount: A level where everyone you are contacting will be comfortable to donate
-The middle amount: This is your wheelhouse, 1/3rd of your donors would make you really happy if they donated this amount
-The highest amount: In your dreams, this is what 2 or 3 people might give to your Campaign
-The spread of the lowest and highest amounts you ask for should be 20-25 times the lowest amount. For example, if your lowest button is $10, your highest should be between $200 and $250

A Couple of Things to Keep in Mind
-The average campaign raises $1,000 and has between 15 and 20 donors

Don’t want a goal amount? That’s fine, but we find that having goals works
-Keeps people motivated
-Donors are more likely to give, and give more

EXAMPLES
Mark is an example of someone who asked for donations in a large spread with a high goal amount
http://atthecrossroads.org/campaign/markdwight
Tori is an example of someone who asked for low donation amounts with a smaller spread
http://atthecrossroads.org/campaign/toritalavera
(DISCLAIMER--though we love her, ATC does not necessarily support the craziness/hilarious vulgarity expressed on Tori's campaign page)

Meet & Greet

(click on image to enlarge)

So we're going to be keeping everyone updated about these throughout the duration of the Campaign, but here's a little preview of the awesome Meet & Greet events we'll be having in the next few weeks so you can save the dates. There'll be time to hang out with other ITIC participants, get to know ATC better, and meet awesome new friends. We can't wait to see you there!

No Time At All Campaigns

We're all busy people, it's true. The good news is, there are plenty of campaigns that require little to no time beyond sending donation request emails to your friends--and you'll still be helping homeless youth in SF!


Grow your hair

Try not to make fun of your spouse while he geeks out on California state history

Stop watching crappy TV on the internet

No Sugar

And while getting pregnant may take a little time, you can have your friends guess your pending baby's weight and sex

Get Your Friends On Board!

Want to get your friends to sign up for our Campaign? Here's an awesome example from veteran Campaigner, Mary Gregory!

Hi Friends-
At The Crossroads is launching its 4th annual I Think I Can Campaign to support services for homeless youth in San Francisco, and I want you to Hop On Board!

The I Think I Can Campaign is like a walkathon, but you don't have to walk. You pick any goal you have, and get your friends to sponsor you by donating to ATC. You can learn more about it at: http://atthecrossroads.org/campaign/about.php

You can run a half-marathon, give up sweets, learn a new language, turn off your cell phone at night, walk around the block at lunch, give up sarcasm, or anything else you can think of! To see what people did in 2010, go to this link: http://www.atthecrossroads.org/campaign/campaigns.php?which_year=2010

It is so simple to participate! Take 5 minutes learn about the campaign and sign up: http://atthecrossroads.org/campaign/

It's fun, easy, and anyone can do it.

The Campaign will have a profound impact on you, and on the homeless youth that ATC reaches. To learn more about ATC, go to http://www.atthecrossroads.org. I hope you'll Hop On Board!

Best,

Party in Style with At the Crossroads!